Startaligns
Type:
Webflow Website Design
Role:
UX/UI Designer & Webflow Developer
Duration:
6 Months
Led end-to-end UX/UI design and Webflow development over a 6-month period.
Worked closely with the client to translate her vision into a clear, conversion-focused website.
The site launched in January 2026 and continues to be iterated based on user behavior and business needs.
Overview
A personal brand website for a spiritual coach focused on helping women gain clarity, confidence, and direction in life.
The goal was to create a trustworthy, elevated, and easy-to-navigate experience that communicates value and drives conversions.
Challenges
Outdated website that no longer reflected the client’s brand or positioning
Unclear messaging and weak visual hierarchy
Difficult navigation and poor user experience
Low conversion and lack of trust signals
Goals
Improve clarity of services and messaging
Create a clean, intuitive user experience
Attract the right target audience
Increase conversions and perceived value
Results
Increased conversion rate by 20%
Improved overall user experience and navigation clarity
Elevated brand perception, enabling a 50%+ increase in service pricing
Stronger alignment between brand, audience, and offering
UX/UI Process
Brand positioning and messaging alignment
Information architecture and site structure
Wireframing and user flow design
High-fidelity UI design in Figma
Webflow development (CMS, responsive layouts)
Iteration based on feedback and usability
Reflections
This project strengthened my ability to simplify complex ideas into clear, user-friendly experiences.
I worked closely with a non-technical client, translating technical decisions into simple language and guiding her through the process.
It also improved my ability to balance brand storytelling with conversion-focused design.